Original data from our own clients: in four Atlanta towing sites, Spanish "near me" searches average a better Google position than English ones. Method, tables and limits included.
In Search Console data from four Atlanta towing sites that rank in both languages, Spanish local searches average position 11.7 versus 17.6 in English, with a higher click-through rate (0.36% vs 0.14%). Source: Google Search Console exports, October 8, 2026.
Updated October 2026 · Enterprise Digital World LLC, Norcross, GA
Plain-language notes so you can use the numbers correctly.
| Site | Spanish queries | Spanish impressions | Spanish avg. position | English queries | English impressions | English avg. position | Gap (positions) |
|---|---|---|---|---|---|---|---|
| Towing site A | 108 | 3,409 | 6.9 | 189 | 1,686 | 12.8 | 5.9 |
| Towing site B | 30 | 709 | 11.1 | 359 | 36,825 | 20.9 | 9.9 |
| Towing site C | 121 | 17,381 | 13.4 | 151 | 4,465 | 38.7 | 25.3 |
| Towing site D | 85 | 14,643 | 10.8 | 388 | 92,272 | 15.3 | 4.4 |
| All four (pooled) | 344 | 36,142 | 11.7 | 1087 | 135,248 | 17.6 | 5.8 |
Method. We took the Google Search Console query reports (web search) exported on October 8, 2026 for four Atlanta-area towing company websites that appear in both languages (the sites are anonymized). We kept queries with local intent (near me, city names or Georgia) and classified them as Spanish or English by their wording. Average position is weighted by impressions. Only queries that Search Console shows are included; anonymized queries are not. Limits: these are averages across different sites with different pages and budgets, Spanish queries have lower volume, and the data shows a pattern, not a cause.
| Client | Metric | Result | Period | Case study |
|---|---|---|---|---|
| JC Rapid Towing | Clicks per month (Oct–Apr avg. → Sep 2026) | 4 → 93 | Oct 2025 – Oct 2026 | Read → |
| Ricky Towing LLC | Queries with avg. position in the top 3 | 264 of 600 visible | Jan – Oct 2026 | Read → |
| GG Kitchen and Bath | Impressions per month (Jun 2025 → Jul 2026) | 410 → 3,406 | Jun 2025 – Oct 2026 | Read → |
How to cite: Enterprise Digital World LLC (2026). Spanish vs. English towing searches in Atlanta: Google Search Console data from four sites. https://enterprisedigitalworld.com/research/
344 Spanish and 1087 English local queries.
36,142 Spanish and 135,248 English.
130 Spanish and 188 English.
5.8 positions in favor of Spanish.
Atlanta-area towing sites, October 2026 export.
We will refresh this study with new exports.
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